SOCIAL MEDIA MARKETING
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
We’ve created this guide to provide you with an introduction to social media marketing and some starter social media marketing tips and training to improve your business’s social presence. With these tips, you can begin developing your own social media marketing expert plan.
DTC PROCESS
‘Setting up shop” for DTC Marketing
Establish Your Brand Voice
Chances are you likely have an idea of what your brand stands for, and what your value proposition is. The core focus of DTC advertising is how to articulate that message so that it resonates with your customer base. We believe starting with a solid mission statement helps position the brand from the start. From there, we can collectively determine consumer profiles, a messaging map for a brand voice, design elements for your e-commerce store, ads, and print collateral.
We know, that sounds like an ear-full, so let’s break it down…
Create eCommerce Store
Chances are you likely have an idea of what your brand stands for, and what your value proposition is. The core focus of DTC advertising is how to articulate that message so that it resonates with your customer base. We believe starting with a solid mission statement helps position the brand from the start. From there, we can collectively determine consumer profiles, a messaging map for a brand voice, design elements for your e-commerce store, ads, and print collateral.
We know, that sounds like an ear-full, so let’s break it down…
DTC Marketing Strategy
Chances are you likely have an idea of what your brand stands for, and what your value proposition is. The core focus of DTC advertising is how to articulate that message so that it resonates with your customer base. We believe starting with a solid mission statement helps position the brand from the start. From there, we can collectively determine consumer profiles, a messaging map for a brand voice, design elements for your e-commerce store, ads, and print collateral.
We know, that sounds like an ear-full, so let’s break it down…
DTC MARKETING SERVICES
Social Media
Growing one’s social media influence is fast proving to be one of the most successful and influential marketing verticals for many brands and businesses. Whether growing your social media accounts organically, or opting for pay-per-click marketing campaigns using Facebook and Instagram Marketing, there are several options we can explore and implement for your brand.
PPC Advertising
Are your organic Google search rankings much to be desired? Google Ads is a proven and highly successful advertising platform to explore for immediate online presence and targeted lead generation. Whether you are selling a product, service or merely promoting your brand, marketing with Google Ads is well worth the investment.
Email Marketing
Email Marketing is a great tool to communicate with existing clients, promote company newsletters, as well as advertise specific products or services. Using easy-to-use platforms like MailChimp that offer robust analytics, your business can efficiently deploy and track targeted email marketing campaigns.
