DIRECT TO CONSUMER MARKETING
The Direct-to-Consumer Marketing model, or DTC Marketing as it is sometimes known as, has become a very popular route for product manufacturers and Consumer Packaged Goods (CPG) brands to enter the market directly — cutting out the middle-man entirely.
There are many benefits of going the Direct to Consumer route. D2C marketing eliminates the barrier between you as a producer and a consumer, giving you greater control over your brand, reputation, marketing, and sales strategy. The Direct to Consumer model, also helps you as a producer/brand to directly engage with you customers, while learning vital buying habits and trends along the way.
Although barriers to enter the market as a Direct to Consumer “startup brand” are relatively low, it is important to remember that you will be competing against seasoned online retail giants such as Amazon and Walmart. These hurdles are easy to overcome if you have a sound DTC marketing strategy in place that will help you become a distinguished brand and disrupt the status quo.
THE DTC PROCESS
‘Setting up shop” for DTC Marketing
Establish Your Brand Voice
Chances are you likely have an idea of what your brand stands for, and what your value proposition is. The core focus of DTC advertising is how to articulate that message so that it resonates with your customer base. We believe starting with a solid mission statement helps position the brand from the start. From there, we can collectively determine consumer profiles, a messaging map for a brand voice, design elements for your e-commerce store, ads, and print collateral.
We know, that sounds like an ear-full, so let’s break it down…
Create eCommerce Store
Chances are you likely have an idea of what your brand stands for, and what your value proposition is. The core focus of DTC advertising is how to articulate that message so that it resonates with your customer base. We believe starting with a solid mission statement helps position the brand from the start. From there, we can collectively determine consumer profiles, a messaging map for a brand voice, design elements for your e-commerce store, ads, and print collateral.
We know, that sounds like an ear-full, so let’s break it down…
DTC Marketing Strategy
Chances are you likely have an idea of what your brand stands for, and what your value proposition is. The core focus of DTC advertising is how to articulate that message so that it resonates with your customer base. We believe starting with a solid mission statement helps position the brand from the start. From there, we can collectively determine consumer profiles, a messaging map for a brand voice, design elements for your e-commerce store, ads, and print collateral.
We know, that sounds like an ear-full, so let’s break it down…
DTC MARKETING SERVICES
Social Media
Growing one’s social media influence is fast proving to be one of the most successful and influential marketing verticals for many brands and businesses. Whether growing your social media accounts organically, or opting for pay-per-click marketing campaigns using Facebook and Instagram Marketing, there are several options we can explore and implement for your brand.
PPC Advertising
Are your organic Google search rankings much to be desired? Google Ads is a proven and highly successful advertising platform to explore for immediate online presence and targeted lead generation. Whether you are selling a product, service or merely promoting your brand, marketing with Google Ads is well worth the investment.
Email Marketing
Email Marketing is a great tool to communicate with existing clients, promote company newsletters, as well as advertise specific products or services. Using easy-to-use platforms like MailChimp that offer robust analytics, your business can efficiently deploy and track targeted email marketing campaigns.
