Nope, print marketing is not dead, contrary to popular belief! Both print advertising and direct mail marketing offer many upsides. Print advertising has proven to be more “trust worthy”, particularly among older demographics who tend to be extremely loyal to certain publications or brands. Print advertising is also one of few advertising mediums that allows your brand to have a “longer shelf life”. Thus, we strategize on making the best use of print advertising or direct mail marketing to target your desired demographic.
Digital marketing is a very effective strategy to employ which many businesses rely only. The types of digital marketing strategies to implement vary depending on a client’s needs, budget and messaging. One can choose a typical Pay-Per-Click marketing campaign using Google Adwords or Facebook Marketing, or go the “visual” route of Digital Display Advertising using video or digital banners. Digital Banner Advertising works extremely well for product marketing and more emotional-type industries such travel and hospitality.
Outbound marketing is a strategy in which a business advertises its products and services by presenting information to consumers even if they are not looking for those products or services. Because of this, outbound marketing has been commonly referred to as “interruptive marketing”. Companies do this via the use of television, print ads, direct mailers, radio and more. This is how traditional advertising worked, but unfortunately, such methods are not only interruptive and poorly timed, they can be quite expensive. If you are a small business owner, then you could be paying an arm and a leg for one of these forms of advertising without any promise of success. However, larger companies that can afford such marketing will benefit, as this strategy can help to bring awareness about one’s product and services to a national audience.
Inbound marketing is a more affordable marketing strategy, which is a reason why so many small business owners make use of it. The idea of inbound marketing is that you target a core audience by providing useful and quality content to entice them into finding out more about your products or services. So, in essence, you give them something of “value” in order to get them to come to you. This is an effective strategy for a number of reasons. First of all, you’ll be targeting consumers who are actually looking for products and services that you provide, instead of trying to advertise to every consumer out there, no matter what their needs are. There are several ways to conduct a successful inbound marketing strategy, all of which require an online presence.