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Los Angeles DTC Packaging Design for Beauty and The Broth

06 Jul Los Angeles DTC Packaging Design for Beauty and The Broth

Posted at 19:52h in CPG Packaging Design, Direct to Consumer Marketing, Food Packaging Design by
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In 2019 I had the pleasure of being introduced to Los Angeles entrepreneur Melissa Bolona, the founder of Beauty and The Broth. Melissa had a vision of bringing to market a line of organic bone and vegan broths to compete in the online subscription model marketplace – however, the challenge was that she was targeting her line of broths towards the beauty consumer. Having been in the beauty space before, Melissa recognized the amazing opportunity for her start-up to evolve into something more than just a bone broth company.

Essentially, her goal was to appeal to a mainly female audience, on the growing trend of consuming healthy and delicious bone broth, and how it could potentially benefit a consumer.

I was approached by Melissa to take the lead with all Creative and Direct-to-Consumer Marketing aspects relating to the overall user experience and packaging design. This included pouch packaging designs for each flavor SKU and the shipper box. As of 2021, Beauty and the Broth’s marketing direction has expanded from the Direct-to-Consumer marketing model into retail. We have since designed retail box packaging which will be launched sometime in Q4 of 2021.

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