One of the funnest and most inspiring design projects to be a part of.
Renowned veterinarian, Dr Geoffrey Broderick, is a pioneer in the natural pet food world. He originally started his own natural and organic pet food line in 1969. His brand was the first marketable brands that could lay claim to the fact that the product is was, and still is, 100% grain free. Essentially, the makings of the first Paleo pet food product line.
We were commissioned to design a rebrand of his old identity, that would capture the old school charm of a farm kitchen with a clean, modern look that evoked a product that came straight out of Doc’s kitchen. We designed all print marketing, ecommerce website, and was a lead in the video production for the Direct Marketing launch produced by Bruce Summers.